The Analysis.

Our Methodology.

The Fan Loyalty Index ranking process is based around assessment of empirical research gathered from fan attendance and club performance data of all 92 Premier and Football Leagues clubs going back to 1970. The benchmarking process delivers a Fan Loyalty Weighting score up to 100 - this indicating the level of fan robustness.

Some of the key data points used as part of the benchmarking process include:

Average ground attendance vs a percentage of capacity
Average attendances over time compared to performance
Attendance as a measure of local population and catchment
Attendance vs performance across various scenarios
Average points per game across fixed periods vs attendance

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